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Significant imbalance in franchising: recent trends and implications for franchisors?

Brief summary

Significant imbalance in franchising has become a major concern for players in this sector. At a time when

Significant imbalance in franchising has become a major concern for players in this sector. Franchise law interacts with competition law in a complex way, and the stakes associated with this notion have increased, particularly following a recent decision by the French Supreme Court. This issue is of crucial importance, as it impacts not only the drafting of contracts, but also the day-to-day relationships between franchisors and franchisees. In a context where the DGCCRF's investigative powers are tightening and case law is evolving, it is essential for franchisors to familiarize themselves with these trends in order to navigate effectively within their network and avoid sanctions. The remainder of this article will explore the DGCCRF's investigation mechanisms, the legal implications of legal action, and the consequences of a significant imbalance on commercial practices.

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I. What powers does the DGCCRF have to investigate significant imbalances?

In a constantly evolving legal context, the DGCCRF (the French Directorate General for Competition, Consumer Affairs and Fraud Control) has significant investigative powers, particularly in the context of significant imbalances that may exist within franchise networks. Understanding these powers is essential for franchisors who have to navigate the complexity of regulations and market practices.

A. What are the DGCCRF's ordinary and exceptional investigative powers?

Over the past decade, the DGCCRF has intensified its investigative measures in the dynamic franchising sector, particularly in the fast-food sector. Franchisors, like other economic players, may be subject to investigations aimed at detecting any significant imbalances in their relations with their franchisees. These investigations are made possible by a panoply of investigative powers, which can be divided into two main categories: "ordinary" and "exceptional" powers. The DGCCRF's ordinary powers include less intrusive approaches such as requests for the communication of documents, the gathering of information, and the sending of summonses. Exceptional powers, on the other hand, require the intervention of a liberties and detention judge, and are coercive in nature. The latter can give rise to search operations or seizures. The trend in case law reflects a growing acceptance of these investigative methods, in order to preserve economic public order, which may have significant repercussions on the perception and operation of franchise networks.

B. What are the consequences of a DGCCRF investigation for a franchisor?

Following an investigation, the DGCCRF can take several measures vis-à-vis franchisors, ranging from educational warnings to more severe sanctions, such as the cancellation of clauses deemed to be a source of significant imbalance, as the sanctioning powers granted to the DGCCRF were strengthened by the "DADDUE" law of December 3, 2020. Furthermore, the decision to make public the injunctions issued during these investigations may result in a negative impact on the franchisor's image, potentially damaging both the reputation and notoriety of its operations. Furthermore, recent legislation allows for a multiplication of injunctions under penalty, increasing the financial risks for franchisors who engage in practices considered abusive. Vigilance when drawing up and executing franchise agreements is therefore crucial to avoid a finding of significant imbalance, especially in the face of an increasingly proactive DGCCRF. Understanding the DGCCRF's investigative powers and their implications will enable franchisors not only to comply with legislation, but also to maintain healthy, balanced relations with their franchisees.

II. How does the legal action relating to a significant imbalance work?

Legal action in cases of significant imbalance is a complex process, requiring a thorough understanding of the rules of evidence and the elements at play in the relationship between franchisors and franchisees. This is all the more important given the emphasis placed by the courts on the need for a clear and precise burden of proof in such cases.

A. What is the burden of proof in legal actions initiated by the Minister of the Economy?

In legal actions, the burden of proof now lies with the Minister of the Economy. A significant turning point was marked by a Court of Cassation ruling on November 20, 2019, which broadened the minister's responsibility in demonstrating submission or attempted submission to a significant imbalance. Previously, a certain presumption in favor of the minister's allegations was observed, but this has evolved to require a solid and well-founded justification. The courts thus assess evidence through the prism of a cluster of clues, making it possible to determine the absence of effective negotiation between the parties. In this context, elements such as the prior information provided to franchisees and the uniformity of contracts can also play a key role in establishing the reality of a potential imbalance.

B. What factors are taken into account when assessing significant imbalance in franchise agreements?

When assessing franchise agreements, recent case law has identified a wide range of clauses likely to cause a significant imbalance. These include unilateral clauses which, by their terms, exclusively favor the franchisor, such as a unilateral termination clause or unfair supply obligations. An emblematic example is the franchisor's case concerning a clause imposing quasi-exclusive supply obligations on the franchisee. Case law decisions strive to adopt a global approach, taking into account the practical effects of the franchisor-franchisee relationship, beyond the formal drafting of clauses. Thus, the analysis must include not only the combination of clauses themselves, but also the way in which they are implemented on a day-to-day basis. The risk of significant imbalance becomes all the more evident when it is associated with a wide disparity of power between the parties, reminding us of the need for constant vigilance in the drafting of franchise agreements to avoid possible abuses. A close look at these elements enables franchisors to better grasp the importance of compliance with legislation, while reinforcing their strategies for maintaining constructive, balanced relationships with their franchisees.

III. What sanctions can result from a finding of significant imbalance?

Faced with the problem of significant imbalance in franchise relationships, it is imperative for franchisors to take into account the various sanctions that may result from a finding of this nature. Recent case law has highlighted a number of key elements that directly influence franchisors' liability, making it crucial to understand them if potential legal consequences are to be avoided.

A. What is the impact of settlements on legal actions?

It is essential to stress that settlements reached between franchisors and franchisees in cases of significant imbalance do not protect franchisors from prosecution. The courts have clearly affirmed that a settlement, whatever its nature or the concessions it implies, cannot nullify the legal liability of franchisors with regard to significant imbalance. This trend underscores the need for greater vigilance in the creation and application of franchise agreements, as franchisors must remain alert to clauses that could be interpreted as unbalanced.

B. What consequences do arbitration clauses have in terms of significant imbalance?

It should also be noted that the inclusion of arbitration clauses in franchise agreements is not tantamount to evading the legal requirements relating to significant imbalance. Indeed, judges rule that these rules are of public order, which makes them inapplicable in the event of a finding of imbalance. Thus, even in the event of arbitration, decisions concerning significant imbalance can always be challenged by franchisees, particularly when the regulations are not complied with. This awareness is vital for franchisors wishing to avoid legal complications in the event of a dispute.

Sanctions imposed following a finding of significant imbalance can also damage the franchisor's image. Courts often impose publicity measures relating to sanction decisions, further exacerbating the damaging impact on the franchisor's reputation. Moreover, it is crucial to consider that the mere fact of being investigated by the DGCCRF can already damage the public perception of a franchisor, influencing not only its image, but also its relations with franchisees and its market position.

C. What measures can be taken to reduce the risk of significant imbalance in franchise agreements?

To mitigate the risk of falling foul of a declaration of significant imbalance, franchisors can adopt several best practices. It is advisable to systematically document negotiations with franchisees to demonstrate the presence of a genuine willingness to discuss and adjust contractual clauses. In addition, it is important to avoid clauses that are deemed unilateral or asymmetrical, which could be a source of imbalance. The use of legal advice and franchise experts can also help reinforce contract compliance. By complying with these practices, franchisors have the opportunity to guarantee a balanced relationship with their franchisees, while preserving their own legal position.

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